Everloop, originally called Girl Ambition, was founded in 2009 by three moms with a history of entrepreneurship and with seven tweens between them. They were involved in their kids lives online and saw they had nowhere safe to call their “home base” to connect with friends online. They also clearly saw the disturbing online trends including cyber bullying and predators, which made many existing social media choices unsafe. Rather than wait for someone else to solve these problems, these moms took action.